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sunsilk hairkada: sarah geronimo, jasmine curtis smith and julia montes

Saturday, March 8, 2014

Sarah Geronimo, Jasmine Curtis Smith and Julia Montes were officially launched last week as Sunsilk's official "Hairkada".

Despite their busy schedules, they still find the time to travel and pursue their other interests which is why the trio is a perfect representation of the #SunsilkHairkada philosophy: That every young girl should be able to live out their passions with the confidence that smooth and fragrant hair can bring.

The announcement was celebrated in a fair-like event draped in pretty pink shades at Greenfields in Mandaluyong City. There were different DIY stations, giant trampolines and hair booths that were free to try for all attendees. And of course, more than enough free samples of Sunsilk's newly formulated Smooth & Manageable hair care series products to go around.

The new Sunsilk Smooth and Manageable Hair Series was specially created by Tokyo's Yuko Yamashita and contains 5 natural oils: almond, argan, coconut, olive, and jojoba, to guarantee low maintanance, smooth and fragrant hair all day!

To cap off the event, we all wrote down our own hairkada adventure dreams on slips of paper that were attached to balloons that we all later set free for a very dramatic ending to the night.

Check out the new Sunsilk Hairkada TVC below which features Sarah Geronimo, Jasmine Curtis Smith and Julia Montes out on their own Hairkada Adventure!

Sunsilk aims to inspire barkadas all over the country to take on every adventure that comes their way with great hair as their ally. Just like Sarah, Jasmine and Julia, there is no stopping hairkadas from pursuing their goals together, now that they have help from Sunsilk!

More #SunsilkHairkada Adventures coming soon! It's going to be one exciting summer!
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